With its focus on sharing practical experiences, Code Generation 2010 is the ideal opportunity for software practitioners to understand how to benefit from emerging tools, technologies and approaches in the broad area of Model-Driven Software Development.

Call for Speakers:
Submission Deadline: Friday January 15th 2010

We are seeking high-quality session proposals covering topics in model-driven software development (including Domain-Specific Languages (DSLs), Model-Driven Architecture (MDA), Executable UML, Software Factories & Software Product Lines, Generative Programming and related areas). Sessions could cover topics such as:

- Tool and technology development and adoption
- Code Generation and Model Transformation tools and approaches
- Defining and implementing modelling languages
- Domain Analysis and Domain Engineering
- Language evolution and modularization
- Meta Modelling
- Runtime virtual machines versus direct code generation

Case studies and interactive sessions based on these and related approaches are particularly encouraged although more theoretical sessions are also welcome.

Take part in Code Generation 2010 and find out why it is Europe’s leading event on Model-Driven Software Development.

Accepted speakers have their conference fees waived

For full details and instructions on how to submit a session please visit: http://www.codegeneration.net/cg2010/speak.php

Hear what participants thought about last year’s conference in this short video clip:
http://www.youtube.com/watch?v=OsKQeuCCSvg

What people said about our previous events:

“I’ve been working in domain-specific modelling for a dozen years … and in this time this has been the highest-quality conference on this topic that I’ve been to – and I’ve been to a few.”

“The combined—for that matter, individual—expertise present was remarkable, and presented a tremendous opportunity for knowledge exchange.”

“The presentations were all top quality, making it often difficult to decide between the concurrently running sessions. The wealth of MDD knowledge present at the event was impressive, not only from the presenters, but from the other delegates as well.”

Code Generation 2010 is organised by Software Acumen.

Dutch speakers will be interested in Jan Bosch and Markus Völter’s recent interviews for Bits&Chips magazine.

The two product line experts were interviewed ahead of this month’s Practical Product Lines conference which they are keynoting and which I am co-organising.

English speakers will have to come to the conference in person to find out more from them…

Jan Bosch interview: http://www.practicalproductlines.org/ppl2009/pressreleases/JanBoschInterview.pdf

Markus Völter interview:

http://www.bits-chips.nl/nieuws/bekijk/artikel/bij-product-line-engineering-liefst-zo-veel-mogelijk-modelleren.html

The observant among you will have noticed that the Code Generation 2010 web site is now live.

The conference will take place from June 16 – 18 2010 at Murray Edwards College, Cambridge – the same venue as for Code Generation 2009.

A Call for Speakers will be issued next month and we expect the full programme to be announced towards the end of February 2010.

If you can’t wait until then to find out more about Model Driven Software Development then please consider joining the Model Driven Software Network in the meantime.

I promised earlier that I would talk a bit about my own plans when I take part in October’s Practical Product Lines conference.

Being a co-organiser of the event I can’t be too biased but putting that aside for a moment here are the sessions I plan to take part in:

Mapping Product Line Value Streams – Marc Evers and Willem van den Ende. My reasoning – I’ve read about value streams but never applied them in a product line setting. I like getting my hands dirty in sessions and this promises to have lots of groupwork.

The challenges of implementing lifecycle management for Product Lines - Danilo Beuche. My reasoning – whole life cycle management for product lines is an emerging area. (We are also UK & Ireland distributors for pure::variants and a certain amount of loyalty must be shown…)

Productivity as a Management Tool - Peter Mazereeuw – My reasoning – I’ve never heard Peter speak and in my role as a product line consultant questions about measuring the success of the product line are key for senior management. I’m also keen to hear how other participants measure their product lines – and what sort of figures they’re seeing.

There are many other great sessions at the conference but having parallel streams always means I miss out on some good stuff. No doubt I’ll be kicking myself after I find out that people have got even more from the sessions I didn’t attend…

The early-bird deadline for October’s Practical Product Lines 2009 conference closes tomorrow. Save 100 Euro by booking now!

The 1st Practical Product Lines conference takes place from 20-21 October in Amsterdam.

The conference has 4 great keynote speakers lined up:

Jan Bosch (Intuit) – well-known software product line practitioner and researcher will talk about Software Product Lines: What got us here, won’t get us there - describing how companies using software product lines must adapt to changes in the development landscape in order to continue to have success with software product lines.

Markus Voelter (independent / itemis) – Model-Driven Software development guru and all-round nice guy will give a forward-looking talk on Language Workbenches and Software Product Lines - showing how these two concepts can come together in a way that will lead to Product Line Engineering for programming languages.

Dieter Rombach  executive and founding director of the Fraunhofer Institute for Experimental Software Engineering (IESE) – will describe his organisation’s leadership in applying product line methods in industrial settings in his talk  Software Product Lines in Practice – A Fraunhofer Experience Report.

Dirk-Jan Swagerman of FEI presents a new (to me at least) experience report - Platform diversity and Innovation in electron microscopes - I’m hoping to learn a lot from this session, particularly around supporting product lines over a long time span – up to 20 years in this case.

There are 12 other sessions at the conference and I’ll comment on what I’m planning to attend later.

The early-bird booking period for the conference closes on 31st August – save 100 Euro by booking now. OMG and SPIder members get 10% off conference participation.

Missed Code Generation 2009?

See what others thought:

The Call for Speakers for October’s Practical Product Lines 2009 conference in Amsterdam is Friday 26th June 2009.

Proposals are invited covering topics on any practical aspect of System and Software Product Lines.

Sessions could cover topics such as:

• Migrating legacy systems to Product Lines
• Model-Driven Software Development for Software Product Lines
• Product Line evolution
• Domain Analysis and Domain Engineering
• Agile methods for Software Product Lines
• Product Line Scoping, Requirements Engineering for Product Lines, Testing Software Product Lines, Variability Management etc.
• Tool and technology development and adoption
• Any other topic related to the practical realisation of Software Product Lines

Case studies and interactive sessions based on any aspect of these and related approaches are particularly encouraged although more theoretical sessions are also welcome.

Take part in Practical Product Lines 2009 and find out how you can boost your productivity while improving the quality and time-to-market of your products.

In addition to paying no conference fees, being a speaker gives you a unique opportunity to discuss your experiences with other Software Product Line practitioners.

Visit the Practical Product Lines 2009 web site for more information and to submit a proposal.

The first keynote speakers for October’s Practical Product Lines 2009 conference in Amsterdam have been announced as Jan Bosch (Intuit) and Markus Völter (independent / itemis).

Jan is a well-known product line speaker, practitioner and researcher with a long history working on software product lines and strategic software reuse with organisations such as Intuit, Nokia Research, Philips and others. Jan is the author of the book “Design and Use of Software Architectures: Adopting and Evolving a Product Line Approach” – probably my favourite book on Software Product Lines – and has published on, advised and implemented specific techniques and methods around, among others, software architecture, software variability management, the link to business strategy, organizational models, assessment frameworks, adoption frameworks and quality attributes.

Markus will be well-known to regular readers due to his participation in our Code Generation conference. He is an independent consultant and coach for software technology and engineering for itemis Stuttgart. He focuses on software architecture, model-driven software development and domain specific languages as well as on product line engineering. Markus is (co-) author of many magazine articles, patterns and books on middleware and model-driven software development and is founder of the popular Software Engineering Radio podcast.

Practical Product Lines 2009 is a new event for the System and Software Product Lines communities. The event has a strong practical focus with an emphasis on sharing successful practices in these areas. A Call for Speakers runs until 26th June and accepted speakers have their conference fees waived.

Please visit http://www.practicalproductlines.org/ppl2009/ for more information.

It’s hard to believe that this year’s Code Generation conference is happening next week. We’ve been working on the event for over a year now and it’s taken lots of people to bring the event together but we’re almost there.

Peter Bell and Andrew Watson have been busy recruiting an excellent set of panellists for the respective  panel sessions:  The State of the Art in Domain Specific Modeling & Migrating to Model-Driven Development. If you have any questions you want to be asked then you can either save them for the panels or let us know in advance and we’ll pass them on.

Andrew’s panel will run on the first day and we’ll hear from Kathleen Dollard (AppVenture),  Richard Hensman (SciSys UK), Steven Kelly (MetaCase) & Chris Raistrick (Kennedy Carter).

Peter’s panel will close the conference and panellists will be Steve Cook (Microsoft),  Juha-Pekka Tolvanen (MetaCase),  Jos Warmer (Ordina) & Markus Völter (Independent / itemis).

We’re aiming to audio-record both panels for later upload to the Model-Driven Software Network.

We’re also starting to get a few BoF and Lightning talk proposals. Hopefully the BoF organisers will collect some material and write it up for later publication. My plan is to run the best lightning talks again, if the speakers are willing, at an online meet-up of the Model-Driven Software Network.

More on the conference soon…