A short drive from Cambridge saw us at the NEC car park unloading our stand for this year’s Embedded Systems Show which took place from 17th-18th October.

I guess most people never see what these things look like before the exhibitors arrive. In general there is a mass of activity as the shell-schemes are assembled and wired up and furniture is delivered.

Here’s the view from our stand on our arrival:

and here’s the view of our ’stand’:

Richard and Sally Blackburn of Energi Tech were around doing some work for their clients SDC Systems. I know both Richard and Sally from the Embedded Masterclass events so I said hello.

Then, over the next hour or so, we gradually transformed the raw stand into our finished product…

Step 1 - The frame for the ‘pop-up’ stand

Step 2 - Completing the ‘pop-up’ stand

Step 3 - The assembled counter

Step 4 - adding the roll-ups and literature stands

Step 5 - the finished article.

We’d wrapped up the stand assembly by 18:00 and headed off into Birmingham for the night.

All in all we were pretty pleased with the new stand design and reckon it’s a significant improvement over our stand at ESS 2006.

Read more on ESS 2007 next week…