Even though it’s still 3 months off our preparations for Embedded Systems Show 2007 started some time ago as it’s our biggest event of the year.

We booked our stand back in February but were by no means the first to do so. The floor plan is now filling up nicely in what will hopefully be the biggest year yet for the show. We’re on stand 532, next to Feabhas, the embedded training company, opposite Chris Hill’s Phaedrus and backing onto MKS. My understanding is that Chris will be holding some sort of MISRA launch on his stand at some point during the show so hopefully we’ll get some spillover from that.

I also note that there will once again be a Model-Driven Software stream in the associated conference. This is doubly good for us as (a) a lot of the delegates who visited our stand last year had come specifically for that stream and (b) it gives us another chance to promote Code Generation 2008 :-)

The exhibitor manual has also turned up including a request for ticket invitations. The organisers claim that sending out these invitations is an effective method of letting people know about the event but I’m not so sure. In my experience engineers are deluged with mail, most of which is junk…