Today seemed busier than yesterday, perhaps because of the more attractive conference themes, or maybe the better weather. However, I am getting ahead of myself.

First off I dropped by the Phaedrus stand to say hello, Chris Hills seemed in fine spirits but I passed on his offer of coffee and doughnuts - a regular feature of their stand I’m told.

Then it was down to work, or at least posing for a photo before the exhibition started… You can click on the stand picture for a larger version if you are that way inclined.

This morning was definitely busier than yesterday morning, with several people coming to the stand to find out more about pure::variants and to see whether it could address their variant management problems. There was probably also a similar number of people who were just curious about what variant management is.

During lunch, Andrew Watson of OMG dropped by. He told me that the model-based development conference stream he was chairing has been particularly successful this year, and this can, at least partly, be credited to Andrew’s efforts over the years to generate interest in this approach in the UK embedded community.

The afternoon was quieter so it gave us a chance to reflect on how we could do things better at ESS next year.

So, it’s all over for another year, but I feel that our experiment in having a stand here this year has been successful. However, one cannot tell until we see whether our higher visibility is converted into paying customers…

Thanks to the organisers for making things pretty smooth for us newbie exhibitors at this event.