We’re pretty sceptical here about promoting ourselves through print adverts, primarily because I think that the people we’re promoting our products and services to expect to find everything they need to know prior to evaluating a product or service through the web. As a result we’ve tended to spend more effort on building and promoting our websites (Software Acumen, The Code Generation Network and this blog).

However, for the first time we’re experimenting with running a print advertisement in September’s ESE magazine. This is aimed at raising our profile, and the profile of the pure::variants software variant management tool that we distribute, and at making people aware of our stand at October’s ESS 2006.

ESE magazine’s designers have been very understanding of our newbie status and we’ve eventually agreed on the advert shown below.

You can click on the ad image for a larger version. Do let us know what you think of the ad, and whether you think print is dead as an advertising medium for software development products and services.  (and also - whether physical exhibitions are dead as a promotion channel for software development products and services?)            Thanks.