Google have come up with another improvement to their Google AdWords programme. AdWords scheduling allows advertisers to set the days and times (down to 15 minute periods) at which their ad campaigns will or won’t run. An advanced mode also allows percentage multipliers to be applied to campaign bids during specific time periods. 

We think it makes sense to run some of our ad campaigns only during specific time periods so we’re going to take advantage of this feature. Let us know if you think we’re right.