I’ve been planning a blog for some time now but the final push came from a session led by James Robertson called Aggregating the Commentary at the SPA 2006 conference. James’s take is that active participation in the blogosphere (my word not his) is essential for anyone concerned with their (corporate) reputation. As well as publishing his own blog James actively monitors what others are saying about him and his areas of interest, e.g. Smalltalk, through the BottomFeeder news aggregator. This allows him to improve, clarify, comment on or plain old rebut any items of interest.

I’m not known for being shy of a good argument so this seems ideal from my own personal point of view. However, there are a several better reasons for starting this blog:

1. It should help others to relate to us as people who just happen to be working for a software company. We don’t bite (much).
2. It should encourage those of you who know us or are regular visitors to our website to participate more actively. I for one would like to know more about you, what you think, how things could be done better etc.
3. It should help us take a more active role in the wider software community.

So, let us know what you think.